A Reimagined Guest Journey

The digital experience guests expect with the efficiency your team needs.

A side by side of a desktop and mobile view of the Safara app. Looking at upcoming trips on desktop and on mobile
SAFARA APP

An enhanced guest experience, built for independent hotels

Seamless Guest Journey

Let guests manage direct web bookings in the Safara App.

PMS/CRS Sync

Reservation updates automatically sync back to your PMS/CRS.

Trip Data

A connected experience that makes sharing and receiving guest data effortless.

Meet Modern Expectations

Give the seamless digital experience your guests crave.

A screenshot of the Safara app where a user is looking at all of their trips in the 'Your Trips' tab. They see an upcoming trip at Inness hotelA screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation.
DIGITAL EXPERIENCE

Guests prefer an app experience...

62% of guests say they prefer to manage their reservation in an app compared to 30% who prefer web.

A confirmation of a user's upcoming trip to LA
DIGITAL EXPERIENCE

...and they're willing to download one

80% of guests say they would download an app that would allow them to manage their reservation + get all information about the hotel.

A screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation.
Mobile Convenience

Design-forward iOS app

Direct website bookers now have the convenience of an iOS app, leveling the digital experience with the Big Flag Brands.

A screenshot of the trip details page in the Safara app
MANAGE WITH EASE

Give your guests control

Guests can view, cancel, and modify reservations with just a few taps. Changes sync back to your PMS/CRS automatically.

A screenshot displaying a user's travel persona, the Practical Planner
A screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation.

"Easy to use API makes setup and link customization a breeze,

leading directly to an increased conversion rate."

SAFARA 360

Seamlessly connects your existing PMS or CRS

PMS
CRS
Safara

On a mission to

On a mission to

give $100M back to

give $100M back to

independent hotels.

independent hotels.

FAQ

What types of hotels can utilize Safara 360?
A down arrow icon

Safara 360 is exclusively for independent hotels. Safara works with independent properties of all shapes and sizes, from one-location boutiques to multi-property independent brands.

How does the in-app reservation management actually work?
A down arrow icon

The guest receives a post-booking SMS with a link to download the Safara App. When the guest clicks on this link and downloads the App their reservation is in the Trips tab of the App.

Who owns the guest? 
A down arrow icon

Put simply, you own the guest. Safara follows industry-standard regulations and is strictly a data processor for guest and reservation data that you as the hotel, the data controller, shares with us. This is the industry-standard paradigm that all of the biggest guest-facing technology providers. (i.e. Revinate, SynXis, Akia, Canary) abide by.

How does Safara help my hotel?
A down arrow icon

Safara 360 drives incremental, 0% commission demand to independent hotels. In addition to demand, the guests can use the Safara App to manage direct web reservations, as well as send profile + trip preference data back to your hotel pre-arrival.

How does Safara work with my hotel's existing technology providers?
A down arrow icon

Safara 360 seamlessly connects to your existing PMS, CRS, or Booking Engine.

FAQ

Who owns the data?
A down arrow icon

Put simply, you own your data. Safara follows industry-standard regulations and is strictly a data processor for guest and reservation data that your hotel, the data controller, shares with us. This means that if you decide to leave Safara, you can take your data with you. For any data that we collect in the Safara App related to your guests, we also make you a controller, so you have full access to use this Safara-generated data and take it with you.

What kind of data will I get about my guests?
A down arrow icon

Access valuable insights about your guests when they download the Safara App. You'll receive data about their hotel booking habits, like hotel stay frequency, nightly rate preferences, and mix of leisure vs. business travel. Guests can also input the occasion for their upcoming stay so you can tailor your hospitality and guest communications strategy accordingly.

How can I use guest insights from Safara to improve our guest experience?
A down arrow icon

Use the trip details data to personalize stays and offer timely perks, like a bottle of champagne or a note for anniversaries or birthdays. Incorporate the profile preference data in your marketing to customize special offers for repeat stays.

Is the data real-time and actionable?
A down arrow icon

Yes. You’ll receive updates ahead of check-in so your team can act on guest preferences before they arrive.

Is this data only useful for luxury hotels?
A down arrow icon

Not at all. Whether you're boutique or business-focused, leveraging guest data helps your hotel stand out, increases guest satisfaction, and drives repeat stays.