Middleware Connectivity Layer

Empowering hospitality tech partners with real-time hotel inventory and rates

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Become a Partner
A screenshot of the Safara middleware in action on a desktop page open to a hotel's website and a mobile view of the same thing

One-to-Many Connection

Connect once to our unified API and instantly gain access to multiple industry-leading systems, including:

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Simplify your integration strategy and expand your reach effortlessly.

An image of a case study titled Ashore resort and beach club case study with a picture of the beach at the hotel

"Easy to use API makes setup and link customization a breeze,

leading directly to an increased conversion rate."

REAL RESULTS

5x Revenue Growth by Connecting the Website and Booking Engine

Safara teamed up with O’Rourke Hospitality to explore a shared idea: if hotel websites could surface live rates and availability directly from the booking engine, more guests would convert via the direct channel.

Using the Safara Middleware API, O’Rourke integrated real-time inventory into Ashore Beach Club’s website. The result was a smoother booking flow and a big lift in performance:

Conversion rates increased from
1.33% to nearly 7%
Monthly direct revenue increased 5x
from $100k to $500k

This is what’s possible when your distribution & marketing tech stack work together.

Read Case Study
Read Case Study
SAFARA APP

Key Benefits for Partners

Faster Time to Market

Reduce integration timelines from quarters to weeks by connecting to our unified middleware API, enabling your platform to deliver real-time bookings swiftly.

New Revenue Streams

Unlock additional revenue opportunities by offering advanced booking capabilities that significantly boost conversion rates.

Enhanced Value Proposition

Enhance your platform’s attractiveness and customer retention by integrating native commerce solutions and actionable ARI data directly into your product offering.

Optimized Advertising

Leverage real-time Availability, Rates,
and Inventory (ARI) data to deliver
more relevant, high-converting
marketing campaigns.

Platform Differentiation

Stand out by embedding powerful, native booking and marketing solutions.

Get Started Today

Discover how quickly you can integrate powerful booking capabilities into your platform. Increase revenue, boost engagement, and elevate your value proposition with minimal effort.

Become a Partner
Become a Partner

FAQ

What types of properties can utilize the Safara app?
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Safara works with various independent properties, from boutique hotels to multi-property brands, as long as your tech stack is compatible

How does the Safara app support direct bookings?
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Guests booking through your property’s website can still enjoy the perks of our in-app experience by downloading the Safara app via a branded confirmation SMS after booking. Once downloaded, they’ll gain access to reservation management tools and a seamless digital experience.

How does listing on Safara work?
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Safara 360 seamlessly connects to your existing stack through your PMS, CRS, or Booking Engine with no fees or commissions.

On a mission to

On a mission to

give $100M back to

give $100M back to

independent hotels.

independent hotels.

Learn More
Learn More