Unlock guest insights that drive loyalty, boost revenue, and power personalized stays.
Gain access to more guest data, including travel frequency, spend preferences, and trip occasion.
Use unique guest data to improve marketing, refine offers, and deliver thoughtful, memorable stays every single time.
61% of guests are willing to spend more if they receive a customized experience.
Only 23% of guests report experiencing high levels of personalization after recent hotel stays.
Put simply, you own your data. Safara follows industry-standard regulations and is strictly a data processor for guest and reservation data that your hotel, the data controller, shares with us. This means that if you decide to leave Safara, you can take your data with you. For any data that we collect in the Safara App related to your guests, we also make you a controller, so you have full access to use this Safara-generated data and take it with you.
Access valuable insights about your guests when they download the Safara App. You'll receive data about their hotel booking habits, like hotel stay frequency, nightly rate preferences, and mix of leisure vs. business travel. Guests can also input the occasion for their upcoming stay so you can tailor your hospitality and guest communications strategy accordingly.
Use the trip details data to personalize stays and offer timely perks, like a bottle of champagne or a note for anniversaries or birthdays. Incorporate the profile preference data in your marketing to customize special offers for repeat stays.
Yes. You’ll receive updates ahead of check-in so your team can act on guest preferences before they arrive.
Not at all. Whether you're boutique or business-focused, leveraging guest data helps your hotel stand out, increases guest satisfaction, and drives repeat stays.
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