How Safara 360 Improves Guest Experience

Value-Add to Hotel & Guest

Safara 360 enhances the post-booking digital experience and collects more guest data. For the first time ever, guests can manage direct web reservations from their favorite independent hotels in a beautiful, intuitive iOS App. Any guest and trip details data that Safara collects is shared back to the hotel so that you can use it to personalize your guest communications, on-site hospitality, and marketing. Here’s how it works.

‍User Experience

After the guest books on your site, they receive a transactional SMS inviting them to download the iOS App: “Your reservation at {hotel_name} is confirmed, download the Safara App to manage your reservation digitally.” When the guest clicks on that link and downloads the App, their reservation is automatically pulled through to the the Trips tab in the App. Here, the guest can view their reservation details and cancel the reservation if need be, which syncs back in real-time to your PMS or CRS.

Guest Profile Data

Safara collects more data on the guest along the way and shares this data back to you to help personalize their stay. During profile set up, the guest provides information around their hotel stay frequency, their target nightly rate preference, as well as their mix of leisure bookings vs. business. This gives you the data points you need to have a sense for the guest’s expectations, and also their annual spend to help inform potential repeat booking marketing offers.

Trip Occasion Data

In addition to the profile-level data, Safara gives the guest a chance to input the occasion for their upcoming stay at your hotel, which we pass through to you in real-time if and as soon as the guest inputs it. The guest chooses between four options: birthday, anniversary, business trip, or just for fun. In the case of a special occasion, like an anniversary or birthday, our team typically tries to call your front desk to ensure that this data doesn’t slip through the cracks.

If Guests Don’t Download the App

If a guest ignores the SMS and chooses not to download the app, nothing about their booking or experience changes. They’ll just miss out on the enhanced mobile experience, and you’ll miss out on the incremental guest data.