Safara App:
0% Commission Demand

Effortlessly reach a new generation of high-intent travelers.

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SAFARA APP

Heads in beds, built for independent hotels

0% Commissions

For independent hotels only. Just connect directly and that's it.

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Transparent Guest Details

Safara sends through all guest details, including full contact information.

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Safara Marketing

We put your hotel in front of a travel-hungry audience across platforms.

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Safara Guest Profile

Reach Millennial & Gen-Z travelers and meet their high digital expectations.

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A screenshot of the Ace Hotel Brooklyn in the Safara marketplace appA screenshot of the Safara TikTok profile @safaratravels
DEMAND NETWORK

Driving demand, not commissions...

With $100+ million of annualized booking volume running through the Safara pipes today, we're just getting started

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DEMAND NETWORK

...and telling the story behind each hotel

Safara marketing generates millions of impressions per month for hotels

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GUEST PROFILE

Reach Millennial & Gen-Z travelers...

Safara App users generally skew 25-45 years old and live in major cities throughout the US

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GUEST PROFILE

...who travel often and are willing to spend

Safara App users stay in hotels ~5x per year with a 1st booking value just shy of $1,000 in 2024

A user's onboarding flow in the Safara app showing the user selecting their preferred nightly price when searching for hotels
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A screenshot of a user's profile in the Safara appA user's onboarding flow in the Safara app showing the user selecting their preferred nightly price when searching for hotels

"Easy to use API makes setup and link customization a breeze,

leading directly to an increased conversion rate."

On a mission to

On a mission to

give $100M back to

give $100M back to

independent hotels.

independent hotels.

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Learn More

FAQ

What types of hotels can utilize Safara 360?
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Safara 360 is exclusively for independent hotels. Safara works with independent properties of all shapes and sizes, from one-location boutiques to multi-property independent brands.

How does Safara help my hotel?
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Safara 360 drives incremental, 0% commission demand to independent hotels. In addition to demand, the guests can use the Safara App to manage direct web reservations, as well as send profile + trip preference data back to your hotel pre-arrival.

I downloaded Safara and saw Big Flag Chain Brands in the App...what's up with that? 
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That's right: guests can book just about any hotel globally in the the Safara App. However, the Safara 360 platform is designed for independent hotels and therefore only independents are able to enjoy 0% commission Safara App demand. Big Flag Chain Brands pay market-rate commissions for Safara App demand.

How does listing on Safara work?
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Safara 360 seamlessly connects to your existing PMS, CRS, or Booking Engine.