Safara Powers

Direct Demand

Happier Guests

Guest Data

Direct Demand

Capital A of Ashore Hotel logoTransparent hotel logo
Top independent hotels use Safara to get more
demand + elevate the digital guest experience.
A screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation. A screenshot of the Safara app search for hotels tab
A screenshot of the Safara app where a user is looking at all of their trips in the 'Your Trips' tab. They see an upcoming trip at Inness hotelA screenshot of the listing for the hotel Marram in Montauk on the Safara app marketplace
A screenshot of the trip details page in the Safara appA screenshot of a guest profile in the Safara app
SAFARA 360

The only solution that gives independent hotels the same mobile technology as the big chains.

Guest Demand Platform

A screenshot of hotels listed in the Safara app search tab

Safara App Demand

Get commission-free demand and fully-transparent guest details. Think of Safara as an incremental direct channel.

A screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation.

Safara Digital Experience

Give guests a seamless digital experience by letting them manage their reservations in the Safara iOS App.

A screenshot of the trip details page in the Safara app

Safara Guest Insights

Unlock guest insights that drive loyalty, boost your bottom line, and give travelers the personalized experiences they crave.

A screenshot of hotels listed in the Safara app search tab

Safara App Demand

Get commission-free demand and fully-transparent guest details. Think of Safara as an incremental direct channel.

A screenshot of hotels listed in the Safara app search tab

Safara Guest Insights

Unlock guest insights that drive loyalty, boost your bottom line, and give travelers the personalized experiences they crave.

A screenshot of a phone that shows a booking confirmation text for a stay at Inness Hotel and to download the Safara App to manage your reservation.

Safara Digital Experience

Give guests a seamless digital experience by letting them manage their reservations in the Safara iOS App.

Trusted by ~100 top independent hotels globally

Winner of ILC's Best Tech Innovation

See Safara In Action

Bite-sized videos that show you the big picture. See how we're driving results for independent hotels.

0% Commissions

For independent hotels only. Just connect directly and that's it.

Seamless Guest Journey

Let guests manage their direct bookings and connect with your property.

Data-Driven Search Ranking

Drive more direct bookings and get rewarded with higher placement in the Safara app.

Safara Marketing

We put your hotel in front of a travel-hungry audience across platforms.

Low Lift,
High Impact

We make hotel tech simple. Powerful results without the heavy lifting.

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1

sign Up

Get Started

Cancel any time for any reason, no long-term commitment.

A picture of a hotel bedroom with a decorative tapestry overlaying the corner
2

Connect

Link PMS or CRS

Safara is directly integrated with most leading PMS and CRS for easy setup.

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3

Voila

Go Live

Start benefiting from 0% commission demand, more guest data, and better digital experience.

On a mission to

On a mission to

give $100M back to

give $100M back to

independent hotels.

independent hotels.

The Safara iOS App:
Free For Independents

Hotels get a free demand channel + rich guest data.
Guests get to book & manage reservations in-app.

A side by side of the desktop and mobile view of a user searching for hotels in Palm Springs in the Safara web browser and someone looking at their booked trips in the Safara app